Overview of Digital Marketing
What is Digital Marketing?
Nowadays Digital Marketing is booming the world. In the present generation, most of the businesses are going Digitally. With help of the Internet, Digital Mediums are supporting the Modern Marketing. This is also known as Internet Marketing, E-Marketing, and Web Marketing. But, presently most of the called as Digital Marketing.
Digital Marketing is marketing products or services using Digital Mediums. Internet plays a huge role in this. It includes Search Engines, Website, Social Media, Email, Mobile Apps, and Analytics.
Why Digital Marketing?
In the present generation, most of the people using the internet. As per survey over the past 12 years, most of the people are spending their maximum time on the internet. In this present generation most of the people purchasing products on online, that means offline marketing is not that much effective. Marketing is nothing but connecting along with your audience within the right place and the right time.
In today’s world, this becomes like language. it’s a medium of communication. Do you assume you’ve got a choice to learn English? English forms the backbone of today’s world economy and there is no discussion on whether you are must prefer to learn English. Though this topic could appear as subject and an added career possibility, it forms the backbone of today’s economy.
- The World is going Digital by the year 2020.
- Most of the organizations around the world transform into a Digital Presence and giving a lot of careers.
- It is a growing field.
- According to research, the digital economy growing 10 times faster than the traditional economy.
Benefits of Digital Marketing
We all know that the world is quickly transform from Traditional to Digital. Nowadays most of the people prefer Digital Marketing instead of Traditional Marketing. It is more flexible, faster, determinable and results driven.
1. This is Trending:- In this generation most of the businesses are Online. So the major part of the marketing has to be Digital.
2. Digital Marketers are in High Demand:- It has created multiple jobs in India. Digital Marketing is popular but still new in India. That’s why Digital Marketers have high demand.
3. It is Futuristic one:- One of the best parts of this industry is, it is huge and Growing further. A survey says that in 2021 internet users will be increased by 291 times bigger than that of 2005. In fact, it has become slow as a part of E-Commerce business.
4. This industry lets you Earn More:- Most of the people earning extra money from Blogging and Affiliate marketing on sitting at their home. In this industry companies also pay huge salary.
Importance of Digital Marketing
2.Target the Right Audience
3.Scale the Business Very Fast
4.High Return Over Investment
5.Reach large Audience
Modules of Digital Marketing
The Digital Marketing has several views on it. The market has grown so big that each of these modules needs a separate expert inside a company.
Some of the major Modules are:-
1. WordPress (Website)
2.SEO (Search Engine Optimization)
3.SMM (Social Media Marketing)
This industry is a fastest growing sector in India. Every year it producing many career options. If we see widely Digital Marketing offers different types of career opportunities.
1.Professional Job:- Work For a Company
- Digital Marketing Manager
- Search Engine Optimizer (SEO Executive)
- Search Engine Marketer
- Social Media Marketing Expert
- Content Marketing Manager
- Copy Writer
2. Online Earning:- Earn from Adsense and Affiliate Marketing.
3.Freelancer:-Work on an Individual project.
4.Entrepreneur:-Start your Own Business.