About Email Marketing
Email Marketing is nothing but doing Marketing with emails. It is the most preferred communication channel for Marketers. Email marketing is the king of the marketing kingdom.
How does it Work?
The main aim of Email Marketing is to build a list of people whom you can Email. You should do this by telling people to subscribe to your newsletter by giving some offers. For this, you have to ask their Mail id and Name. Once they subscribe newsletter you can send emails to that person by offering related products or service might they like. So even if that person never visits again to your website, you can still contact them. Keep in touch with your subscribers.
Why Email Marketing?
1. You can do more Marketing because you build a relationship with your subscribers.
2. They trust your opinion, and they’re more likely to buy the things you recommend.
3. You make more sales because you can market different products/services to the same person over a long period of time. You keep talking to them, they keep purchasing.
4. You can do all this even if the person never visits your website. You can chase them, and you can keep talking to them.
5. You can let people know when you add new content to your website. This can give you a boost in publicity, and help that content really take off.
6. You can let your subscribers know when there are promotions and
launches happening, and make HUGE commissions when everyone rushes to buy!
7. You can connect with other websites for some common advantageous.
You promote them to your subscribers, and they promote you right back.
8. You could (eventually) sell advertising in your newsletter, and make a little extra cash that way.
Benefits of Email Marketing
- It is the one to one communication.
- Easy to personalize.
- Target specific customers.
- Low cost and Fast Results.
- Great content distribution tool.
Most Popular Tools
- FlutterMail etc